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Since its inception in 1906, New Balance has been a brand synonymous with innovation, quality, and a commitment to excellence. Originally founded as the New Balance Arch Support Company by William J. Riley in Boston, Massachusetts, the company's initial focus was on crafting arch supports designed to improve shoe fit and comfort.
In the 1930s, New Balance expanded its product line to include custom-made footwear for athletes with unique needs. This shift marked the beginning of the brand’s deep connection with the sports community. By the 1960s, New Balance had gained a reputation for producing high-quality running shoes, thanks to the introduction of the Trackster, the world's first running shoe made with ripple soles. This design provided unmatched traction and stability, making it a favorite among athletes and fitness enthusiasts.
What sets New Balance apart from its competitors is its dedication to craftsmanship and innovation. Unlike many brands that outsource production, New Balance maintains domestic manufacturing
Over the years, New Balance has continued to innovate, introducing technologies like AbzorbFresh Foam
Today, New Balance is more than just a footwear brand; it's a lifestyle. With a diverse range of products, including athletic shoes, casual sneakers, and apparel, New Balance caters to people of all ages and lifestyles. The brand’s ethos of "always in beta" reflects its ongoing commitment to improvement and innovation, ensuring that it remains at the forefront of the industry.
From arch supports to global recognition, New Balance's journey is a testament to the power of passion, perseverance, and a dedication to doing what feels right. Whether you're a professional athlete or someone who values comfort and style, New Balance has something to offer everyone.