The New Balance 990 is a legendary sneaker that has stood the test of time. Since its introduction in 1982, this iconic shoe has become synonymous with durability, comfort, and style. But what makes the New Balance 990 so special? Let's dive into its rich history and explore why it remains a favorite among sneaker enthusiasts and casual wearers alike.
The Birth of an Icon
In the early 1980s, New Balance set out to create a premium running shoe that would revolutionize the industry. The result was the New Balance 990, the first running shoe to retail for $100. At the time, this was considered a bold move, but the brand's commitment to quality and innovation paid off. The 990 quickly gained a reputation for its superior craftsmanship, featuring a pigskin suede upper, ENCAP midsole technology, and a rugged sole designed for long-lasting performance.
Unmatched Comfort and Support
One of the key reasons for the New Balance 990's enduring popularity is its exceptional comfort. The ENCAP midsole, which combines soft EVA foam with a polyurethane rim, provides excellent cushioning and support. This technology not only enhances comfort but also ensures stability, making the 990 a great choice for runners and walkers alike. Additionally, the shoe's breathable mesh lining and ample toe box contribute to an overall comfortable fit.
A Style That Transcends Trends
While the New Balance 990 was initially designed as a performance shoe, its timeless design has made it a staple in streetwear fashion. The shoe's clean lines, understated colorways, and premium materials have earned it a place in sneaker culture. Whether you're pairing them with jeans, joggers, or even tailored trousers, the 990 effortlessly transitions from casual to semi-formal settings.
Where to Find the Best Deals
If you're looking to add a pair of New Balance 990 sneakers to your collection, you're in luck! This comprehensive spreadsheet
Four decades after its release, the New Balance 990 continues to be a benchmark for quality and style. Its fusion of innovative technology, comfort, and timeless design has solidified its place as a classic in the sneaker world. Whether you're a long-time fan or new to the brand, the 990 is a shoe that delivers on every front. So, why not experience the legacy for yourself? For the latest updates and deals, don't forget to check out this product spreadsheet
Why the New Balance 990 Still Matters